Junior Digital Marketing Executive
BRAND NAME : 2GOACTIVEWEAR
- Managed all aspects of own website operations, including overseeing agency social media and PPC Ads efforts.
- Contributed to the development of effective social media marketing strategies.
- Personally oversaw Google Ads campaigns to ensure successful outcomes.
- Successfully managed Email Marketing and SMS marketing campaigns for the company.
- Created multiple email marketing campaigns that generated 5X revenue within three months.
- Maintained Google Analytics, Google Ads, Google Search Console, Google Merchant Center, and Facebook Business accounts, achieving monthly targets.
- Monitored and maintained the company’s brand website (www.2golife.in) in its entirety.
- Strategized with online portal teams to increase visibility of company products.
- Managed key metrics for ecommerce, including sales, shipping, cancellations, and returns.
- Pre-planned promotions and assortment as per season and ensured timely execution.
- Conducted product content, photo shoot, MRP, and EAN creation activities.
- Managed pricing exercises to run promotions and ensured that required offers went live on time under the correct filters.
- Developed catalogs for each channel and engaged in merchandise planning activities.
- Conducted operational follow-ups with finance, logistics, tech (ERP), and warehouse teams to ensure smooth operations.
- Developed detailed monthly sales analysis reports to share with stakeholders.