BRAND NAME : LEGAL DESK
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
- Developed and executed a comprehensive paid media strategy, resulting in sales of Rs.5 lakhs primarily from lead forms filled in.
- Optimized website SEO for both on-page and off-page, achieving 2X revenue within 3 months and 5X revenue growth in 6 months.
- Conducted competitor analysis to identify gaps in content coverage and keyword topics to be produced, resulting in improved content performance and direction.
- Performed SEO audits and produced engaging, error-free content for a variety of digital assets, including advertorials, meta titles, meta descriptions, website content, blogs, and resource pages.
- Increased Backlinks through strategic guest blogging, article submission, and blog sharing.
- Improved site load speed by reducing technical errors by 20% and prioritizing broken issues such as links, redirects, and images that negatively impacted the user experience.
- Conducted thorough keyword research to grow and manage a targeted keyword portfolio while identifying new content opportunities and themes.
- Boosted keyword rankings to the first page of search results by incorporating them in titles, descriptions, and blogs.
- Researched and implemented marketing tools such as automation software and social media scheduling to support promotional projects.
- Collaborated with sales and marketing teams to identify opportunities for new client acquisition.