Senior Executive Digital Marketing & Online Sales
BRAND NAME : BREAKBOUNCE
- Successfully manage paid ads campaigns on Flipkart, Amazon, and Google Ads, utilizing strategic planning and implementation of digital marketing campaigns.
- Achieved an impressive ROAS of 8X, with an average of 6X, and increased purchase sales and conversions through various campaigns.
- Develop keyword research and execute set-ups for paid ads, while constantly analyzing and evaluating opportunities to refine and improve PPC programs.
- Effectively manage relationships with 6 online marketplaces, creating and implementing monthly strategies to enhance sales performance and meet goals.
- Collaborate on website development planning and strategize with all online channels to enhance brand visibility.
- Maintain a sharp focus on key metrics such as coordinating with respective category managers regarding sales increase, orders processing, inventory management, marketing activities, and commercial reports.
- Facilitate catalog development for all online channels, including creating product content, MRP and EAN creation, and coordinating seasonal photo shoots.
- Prepare detailed reports, including sales and analytics, and engage in operational follow-ups with finance, logistics, tech, sourcing, design, and warehouse teams.