Senior Executive Digital Marketing & Online Sales
BRAND NAME : MONSOON HARVEST
- Executed successful marketing campaigns across various platforms, including Google Ads, Email Marketing, Affiliate Marketing, and Website, achieving targeted revenue and ROI.
- Prepared effective monthly media plans for the company’s website on Facebook, Google Ads, Email Marketing & Whatsapp Marketing, resulting in increased engagement, followers, and conversion rates.
- Utilized Facebook Ads Manager to create and manage multiple ad sets and campaigns, driving audience targeting and engagement.
- Achieved exceptional 3X growth in less than 2 months through creative and successful campaigns using Google Ads.
- Consistently optimized campaigns to reduce CPC and achieve over 3X ROI daily on both Facebook and Google Ads.
- Led and coordinated the execution of SEM plans and content creation that aligned with the company’s marketing initiatives and resulted in increased revenue and ROAS.
- Regularly reviewed Google web analytics to identify opportunities for optimization and improvement to meet campaign goals.
- Fostered relationships with affiliate partners such as Coupon Dunia, Apoxy, and Grabon to promote the company’s website and improve online visibility.
- Implemented and launched effective marketing campaigns and activities for the company’s website and maintained marketing segments and activities for email marketing campaigns.
- Prepared detailed reporting and shared performance metrics with the internal team, ensuring transparency and accountability.
- Managed operations of Amazon, Flipkart, and the company’s own website accounts and other marketplaces, ensuring brand integrity and maintaining accurate product data throughout the entire catalog.
- Managed the front-end (MRP change, discount upload, etc.) and back-end (creating new landing pages, new product creations, content changes, banner changes, etc.) of the company’s website.
- Prepared reports on MIS, CAC, Ads Performance, Sales & Analytics, and managed all key metrics by coordinating with respective category managers regarding sales increase, marketing activities, and commercial reports.
- Coordinated with category managers for getting POs for various FCs and ensured timely delivery of goods by coordinating with logistics partners.